Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough…
Stefan Palios — December 5, 2019 Follow @stefanpalios “I’d like to join your network on LinkedIn.” It’s a phrase we’ve all seen before in our emails or on our profiles. LinkedIn is the largest professional social network in the world and boasts half a billion members. The vast majority of recruiters use it, too, which … Continue reading Why Being “Connected” Isn’t Enough
Jake Rheude — December 3, 2019 Follow @jakerheude If you want to convert on your landing page – sales, sign-ups, etc. – then you need traffic. But if you have the traffic and you’re still not converting, that means there’s a problem with the landing page itself. It’s time to take a critical eye to … Continue reading 8 Reasons Why Your Landing Pages Aren’t Converting High Enough
Young Entrepreneur Council — November 13, 2019 Follow @YEC If you think your business could be viewed as complicated or boring to people unfamiliar with your industry, you may believe you’ll never be able to compete with website engagement rates seen by more “exciting” companies, such as ones in tech and retail. However, no matter … Continue reading Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website
Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough
Liz Kislik — September 1, 2019 Follow @lizkislik — September 1, 2019 A thoughtful reader saw my piece “How to Help Yourself If You’re Feeling Stuck at Work” in Forbes, and wrote to me. She wanted to know how to deal with the burnout she’s experiencing from being bored and demoralized by a job that … Continue reading This Is What You Can Do When Your Job Is Not Enough
Why SEO Isn’t Enough by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2019 It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to … Continue reading Why SEO Isn’t Enough
Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Mile Živkovic — December 27, 2018 — December 27, 2018 Thanks to the technological advancements in the workplace, collaboration is now easier than ever and teams of all sizes can reap the benefits of collaboration tools, such as increased productivity and more time to do meaningful work. However, too much of anything can never be … Continue reading Over-Collaboration vs Not Enough: How to Hit the Right Balance at Work
Meg Manke — December 11, 2018 Follow @meg_manke — December 11, 2018 PublicCo / Pixabay As leaders we like to think we’re brave enough to take on most any challenge. And really, we are, but do we approach change with our blinders on? Sure, we know we’re open to new ideas when we aren’t? I’d … Continue reading Are You Brave Enough?