Tag Archives: Engaging

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week →

8 Ways to Write Engaging Email Marketing Copy

Email Marketing

Kristen Dunleavy — June 8, 2018 Follow @KristenWritesIt — June 8, 2018 Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forward to several hours of savoring your wit … Continue reading 8 Ways to Write Engaging Email Marketing Copy →

Engaging Employees in a Culture of Innovation

Employee Engagement

Michael Haddon — April 20, 2018 — April 20, 2018 geralt / Pixabay Change is never easy. Whether moving to a new office or implementing new systems, businesses – regardless of their size – will always encounter resistance to change. The key to success is harnessing the energy in that resistance, rather than trying to … Continue reading Engaging Employees in a Culture of Innovation →

The 6 Ingredients to an Engaging Email Campaign

Email Marketing Tools

Steve Hamm — April 16, 2018 Follow @maasprosrdu— April 16, 2018 Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s … Continue reading The 6 Ingredients to an Engaging Email Campaign →

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Email Automation

Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand →

Cleaning Up Your Online Presence Before Engaging in a Job Search

Job Search

Amanda Clark — February 16, 2018 Follow @GrammarChicInc — February 16, 2018 geralt / Pixabay When you meet someone new or are thinking of doing business with someone, what is one of the first things you do? Google them. That’s exactly what employers do too when they’re evaluating applicants for open positions. In today’s world, … Continue reading Cleaning Up Your Online Presence Before Engaging in a Job Search →

From transaction to companion: Engaging at each level of the consumer journey

Consumer Engagement

The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey →

7 Top Tips for Engaging Blog Writing

Blogging Tips

Roman Kniahynyckyj — January 2, 2018 Follow @kniahynyckyj — January 2, 2018 Great blog writers make it look easy, and probably make it seem like anyone can do it. But it only takes reading one or two bad blogs to remind you that blog-writing takes skill. Even bloggers who have a great topic ideas can … Continue reading 7 Top Tips for Engaging Blog Writing →