Tag Archives: Engagement

Why empathy is the key to successful customer engagement

How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement

4 ways to drive customer engagement through personalization

Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization

Why Employee Engagement Is Important in Our New World

Rick Goodman November 18, 2021 Employee engagement is important in our new world if you want to survive and thrive in the age of “The Great Resignation” Here is the fact… Employee Engagement Starts with Your Leadership! Employee engagement doesn’t start with your employees. It starts with you, the leader. With the example you set, … Continue reading Why Employee Engagement Is Important in Our New World

3 Effective Ways to Use Gamification to Boost Engagement

Jared Atchison October 6, 2021 Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, a Demand Gen report revealed that 93% of marketers love … Continue reading 3 Effective Ways to Use Gamification to Boost Engagement

What is Product Engagement, and Why Does it Matter?

Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?

Is There A Reliable Standard To Measure Social Media Engagement?

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?

Tips for Increasing Your Energy, Engagement, and Productivity

Erica Schultz August 23, 2021 Recent research from MetLife reveals more workers are stressed and burned out, which is stifling productivity: 37% report feeling stressed more than half the time while working, and 34% feel burned out. Worry, fear, isolation, competing demands, distractions, limited resources—all can take a heavy toll on our energy level. And … Continue reading Tips for Increasing Your Energy, Engagement, and Productivity