Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016 If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement
by Giovanni Strocchi, (December 21, 2015) Emotions are one crucial element of digital advertising that supersede responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a brand and its audience is driven by emotions — meaning that brands must trigger a positive emotional reaction in a consumer to gain access to … Continue reading Emotions At The Heart Of Successful Campaigns
by Talia Wolf December 3, 2015December 3, 2015 A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. This approach is problematic because it produces meaningless results. For instance, if you merely change the color of a button or the position of a … Continue reading Apply Emotions and Learn More from Your A/B Tests
by Matt Clough November 17, 2015November 17, 2015 No matter if you’re trying to inspire empathy in your readers or just trying to make them laugh, harnessing emotions with your social media marketing is a vital skill to have. In no field of marketing is an effective use of emotional direction more important than social … Continue reading 2 Emotions To Exploit (And 2 To Avoid) For Contagious Social Media Marketing
Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people. Most people are more … Continue reading Coaching Tools – Use Positive Emotions to Create Powerful Sales Letters
