Tag Archives: Emotion

Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?

by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy? →

How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)

Conversion Optimization

by Ty Rothstein December 10, 2015 Follow @https://twitter.com/AmitiRothsteinDecember 10, 2015 Think back to your last purchase. Why did you make it? We are drawn to complete a purchase when either the product, its price, or another element in the shopping experience successfully triggers an emotion suitable for that purchase. We don’t make purchases just because … Continue reading How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps) →

7 Ways To Use Emotion To Drive Conversions

Sales Leads Conversion

You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. Tim Ash on February 20, 2015 Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then … Continue reading 7 Ways To Use Emotion To Drive Conversions →

The Importance Of Emotion In Marketing Your Brand

Sales Guide

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three TV networks and in a couple leading magazines, and people likely bought your product. But even in the days of fewer media choices, some brands … Continue reading The Importance Of Emotion In Marketing Your Brand →