VerticalResponseJune 2, 2015 Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are busy, and their inboxes may be inundated with messages. From company memos to promotional emails, … Continue reading 5 Ways To Get More People To Read Your Emails
Ryan PinkhamMay 31, 2015 How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a mobile device. When it comes to your email marketing, you … Continue reading How to Design Emails for Small Screens and Short Attention Spans
Troy HollenbeckMay 22, 2015 Despite the rising popularity of such communication channels as texting, social media, and even video conferencing, emails continue to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes. But the format of emails requires you to work … Continue reading 5 Tips For Increasing Your Promotional Emails’ ROI
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment. Daniel Faggella on May 18, 2015 If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, … Continue reading Squeeze More Opens And Clicks From Your “Broadcast” Emails
Eric HammisMay 11, 2015 As I mentioned in an earlier blog post, email marketing is alive and thriving. Despite it being a digital marketing strategy from the earlier days of the internet, it’s still being used today and is turning great results. However, email marketing isn’t the same as it used to be, and there’s … Continue reading 5 Tips To Have Your Emails Standout
Azure CollierMay 11, 2015 Your email marketing seems to be working. You’re getting people to open your emails, and your readers appear to be interested in the content you’re sending out. But there’s one problem — even though people are opening, only a handful of readers are clicking on the links you include. What’s going … Continue reading How to Get More Clicks in Your Emails
Kendall CrammMay 1, 2015 Emails for Emails It can be extremely frustrating to email out canned response emails every day, or even just a simple email that requires an immediate response (one that you’ve been waiting for, for weeks now). Why are they ignoring you? When someone ignores your email at work it can be … Continue reading Why Companies Are Still Ignoring Your Emails
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
Dave ToliverApril 30, 2015 So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time … Continue reading The 7 Emails That Comprise Your First Lead Nurture Campaign
