Heather R. MorganJuly 6, 2015 How much time do you spend thinking about following up with your sales prospects? Do you take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just mindlessly send them canned garbage? Most follow up emails are awful, and belong in … Continue reading 4 Tips To Writing Cold Emails That Get Replies
VerticalResponseJune 29, 2015 Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns. Content Offer Emails You can educate … Continue reading Guide to Autoresponders: Content Offer and Survey Emails
Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails
Camilla BradleyJune 24, 2015 Email marketing can be a struggle especially if you’ve been running a campaign for a few weeks now and you’re just not seeing a steady increase in your click throughs. Here’s my top 6 tactics to improve your email clicks for the best: 1. Test your subject lines As one of … Continue reading 6 Sure Ways To Increase Your Click Throughs In Emails
Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
Skip FiduraJune 20, 2015 So you can imagine my shock each and every time I look at an email that does not come from a branded domain. I recently got a call from a friend on a number not stored in my phone. Because of the background noise, I could not recognize his voice and … Continue reading Yes This is Really Us: The Importance of Branding Your Emails
Heather R. MorganJune 11, 2015 Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15% open rate is “good,” and that a 3 paragraph long email with a 2% response rate was awesome? Yes, sales is a numbers game, but people seem to … Continue reading Why Your Cold Emails Suck (And How to FIx Them)
Adam BaetuJune 9, 2015 New gadgets like the Apple Watch, the flagship device of the wearable tech trend, can be hugely exciting both for consumers and the tech industry. However, they can also cause headaches for marketers who have to adapt to the new medium, and quickly. Some marketers dismiss the Apple Watch and devices … Continue reading How to Design Emails for the Apple Watch
Michele Karrlsson-WillisJune 6, 2015 Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue, as well as reduce costs by going paperless. For companies looking for ways to get their customers to convert from paper bills to eBilling, what better way to do so, than to … Continue reading How to Leverage Proactive Consent Emails for Successful eBilling Adoption
