by Jess Nelson, August 24, 2016 Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a faster, streamlined marketing experience. Branch has launched two new linking solutions for mobile marketers, Journeys and Deep Linked Email. Branch’s Journeys Web to App Marketing … Continue reading Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
by Warren Knight Follow @warrenknightAugust 19, 2016 DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business. The biggest problem is that most small businesses do not understand how powerful it can … Continue reading Email Marketing: Personalise Your Emails To Get More Sales
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
August 4, 2016 Do you remember what you studied in Grade VIII? Probably not. Do you remember the scenes from your favorite cartoon film you watched when you were in class VIII? Of course you do! A picture, they say, speaks louder than words, and so do statistics. A study states that 46% of marketers … Continue reading The Precedence of Images in Travel Emails & How Far You Should Go
August 3, 2016 Keeping your customers engaged and your brand top of mind is one of the great challenges marketers face today. The fact our smartphones allow brands to keep in constant contact with us is also the reason it can be difficult to be heard above the noise of other messages. Add in the … Continue reading Recommended Reading – How to Make Emails More Useful
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by VerticalResponse July 26, 2016 Follow @VR4SmallBizJuly 26, 2016 Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective … Continue reading Spice Up Your Emails With Animated GIFs
by Meelis Ojasild July 22, 2016July 22, 2016 If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually … Continue reading Why I Unsubscribed 83,000 Emails (and Think You Should, Too)
by Dave Charest July 21, 2016 Follow @DaveCharestJuly 21, 2016 Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. … Continue reading 3 Emails Every Automated Welcome Series Must Have
