Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. Jeanne Jennings on September 25, 2025 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s what the leadership team expects and what most email marketers are … Continue reading Who’s advocating for your email subscribers?
September 15, 2025 Email eats up 28% of your week. Here’s how to get your time back You sit down to tackle a big project, and within minutes, your inbox pings. A Slack message follows. By the time you’ve responded to those, another four have hit your inbox. Before you know it, your morning’s derailed, … Continue reading Email eats up 28% of your week. Here’s how to get your time back
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. Kath Pay on August 28, 2025 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers. Zero-click marketing … Continue reading Adapting email for AI-powered inboxes and zero-click journeys
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations. Ryan Phelan on August 20, 2025 I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver … Continue reading How to make email automations work as hard as you do
Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer. Jeanne Jennings on August 19, 2025 I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its … Continue reading ‘Set it and forget it’ is how automated email ROI dies
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. Mike Pastore on July 30, 2025 Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. … Continue reading Email designer updates take center stage in Adobe Marketo July updates
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
