Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write … Continue reading Email Marketing: Write a Subject Line that Delivers
Tag Archives: email
Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?
Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to … Continue reading Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?
Your 6-Month Plan for Building a Powerful Email Marketing List
You’ve probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to them. But before you can do any of these things, you need to grow your email marketing list. If you’re just getting started building your email … Continue reading Your 6-Month Plan for Building a Powerful Email Marketing List
10 Amazing Email Marketing Statistics For 2014
We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated. But there are still skeptics – and … Continue reading 10 Amazing Email Marketing Statistics For 2014
Is Email Marketing Dead?
Email marketing has gotten harder, there’s no question about that. Yes, I agree that your audience is being bombarded with ads day and night and that makes it much more difficult to cut through the clutter. However, you just need to give them an even bigger reason to click on your email. The responsibility is … Continue reading Is Email Marketing Dead?
Seven basic email marketing metrics you should be tracking
Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
5 Email Marketing Calls-to-Action That Drive Website Traffic
Every single email that you send out should have several CTAs that are designed to drive the reader back to your website. With so many businesses using email marketing to attract and nurture leads it is important to steer away from the generic “click here” or “buy now” CTAs that can be found in nearly … Continue reading 5 Email Marketing Calls-to-Action That Drive Website Traffic
Email Marketing Study: For More Clicks, Use Fewer Words
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. One takeaway: Brevity rules. Before you send out your next marketing email, you may want to make it as short and sweet as possible. That’s according to a new survey of more than 1,000 email users … Continue reading Email Marketing Study: For More Clicks, Use Fewer Words
New World Email Marketing
The internet is a very fluid environment. Standards change, people’s perceptions change and in the last ten years of the internet, we have seen amazing growth in both technology and the engagement time. ( The amount of time people stare at their screens for, which if you are anything like me is on average 13 … Continue reading New World Email Marketing
Email marketing benchmarks 2014: how do you stack up?
26 inShare It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to … Continue reading Email marketing benchmarks 2014: how do you stack up?
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