by Eileen Lonergan November 12th, 2014 I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way … Continue reading Get More Email Lead Capture With These WordPress Plugins
By Paula Chiocchi, Published November 10, 2014 It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your customers, a full inbox can also be infuriating – a long string of unopened emails are never a welcome sight. Here’s what you can do to help you … Continue reading 4 Essential Ways to Maximize Your Email Open Rates
By Dan Schawbel, Published November 9, 2014 For email marketing, which is more important – the subject line or the from line? Statistically, it’s the from line. And, I agree. We will scroll past, close, and even delete other emails (or even status updates) that get in the way of the people we’re interested in … Continue reading Email Marketing: How To Get Seen And Be Read
by Jen Capstraw, November 06, 2014 Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A. Annoyed. This is probably worse than Gmail tabs. B. Intrigued. What a fascinating opportunity. C. Confused. What’s Inbox? If you answered B, you’re in the right line of work. If you answered anything other than … Continue reading Geeks, Rejoice! The Email Renaissance Has Arrived
By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
By Aaliyah Madadi, Published November 4, 2014 When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Send … Continue reading 7 Tips To A Stellar Welcome Email
By Denise Chan, Published November 1, 2014 We don’t have to tell you how important it is to have a design that is multi-device friendly – the numbers speak for themselves. Today, 65% of emails are first opened on a mobile device. And with 75% of readers highly likely to delete emails that are not … Continue reading 3 Tips on Making Your Email Design Responsive
By Adam Toporek, Published November 1, 2014 According to Help Scout, 94% of all online retailers provide email customer service. That means that a significant number of interactions with customers are made through email. CSI: Customer Service Investigator released some interesting findings in a survey this summer on the best ‘tone’ for email customer support. … Continue reading What Email Support Tone Do Customers Prefer?
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
