Andres Serrano November 19, 2014 The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, because things are getting pretty full-on here too! The holidays are our busiest sales window opportunity. But … Continue reading The Ultimate Email Marketing Automation Christmas List
Andrew Sheridan November 17, 2014 Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the … Continue reading Optimize Your Email Performance with A/B Testing
Kim Stiglitz November 15, 2014 The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Christmas-themed and general winter holiday season emails have higher open rates … Continue reading 25 Holiday Email Subject Lines That Shine
Colin Osing November 15, 204 As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let … Continue reading Video Content – The New Black of Email Marketing
John W Hayes November 15, 2014 Despite the fact that email has been around a hell of a long time and it still delivers the best possible return on investment (ROI) of any marketing technique (online or offline), many people still don’t get it. I speak to business owners and marketers every day who are … Continue reading 7 Stupid Things People Say About Email Marketing
By Mike Parry, Published November 14, 2014 The talk is all about marketing automation nowadays. On a group of email geeks, or leading email proponents depending on your view, that I hang out in called Only Influencers, the question was asked this week; are email blasts dead? This led to an interesting debate which, to my … Continue reading Email Blasts Are Dead…
by George Bilbrey, November 12, 2014 Reputation matters more than ever. That’s the clearest takeaway from our most recent research into sender reputation and inbox placement. Looking at the entire mailstream segmented by IP reputation shows that messages from the top-ranked senders reach the inbox, while everyone else struggles or outright fails. Compared to past … Continue reading Email Becoming Tougher Game For Marketers Of Ill Repute
By Amanda Clark, Published November 12, 2014 Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time? When it comes to e-mail marketing, timing is certainly an important concern—but we’re here to tell you: The time … Continue reading Ramp Up Your E-mail Marketing For The Holiday Season
By Mickie E Kennedy, Published November 12, 2014 Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Why? Because it’s very … Continue reading Email Marketing Tips To Learn From The Pros
By Kim George, Published November 12, 2014 On average, there are more than 144.8 billion emails sent every day. Wowza! It’s no secret email remains one of the preferred methods of communication – especially for business owners. Yet, of the 144.8 billion emails sent per day, sadly an estimated 69% of email recipients report email … Continue reading 9 Email Subject Lines that Command Attention
