Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Alex LustbergApril 25, 2015 Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to … Continue reading Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions
Mitro PatrikainenApril 24, 2015 Did you know you can increase your email open rates by deleting subscribers from your list? That’s right. Brian Moran’s Get10kFans newsletter open rates went from 5% to 20% after deleting over 100,000 subscribers. That means they are getting more opens with a smaller list! Their approach worked because they only … Continue reading 39 Ways To Increase Your Email Open Rates
Sheryl-Lynn CollinsApril 24, 2015 Four months into 2015 and we find ourselves coming up for air. The January admin rush has come and gone, the February goal setting sessions are now past us, and we finally have time to look up from our March deadline for strategic plans. I find myself wondering about all the … Continue reading 7 Email Marketing Predictions – For The Remainder Of 2015
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Troy HollenbeckApril 23, 2015 Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your … Continue reading 5 Secrets to Engaging Email Copy
Jonathan YefetApril 23, 2015 Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on you! But if you have, pat yourself on the back! There are so many different factors that can affect you email … Continue reading How Age, Gender, and Education Can Affect Your Email Marketing
Kristen PatelApril 21, 2015 There are those that think email marketing is dead, and then there are those that believe that email marketing is very much alive, yet has become the equivalent of the mid-dinnertime mispronounced-name cold call. And then there is me. I know that email marketing, when done well, is nothing like a … Continue reading Email Marketing: It’s All About The Click-Throughs
John W HayesApril 20, 2015 When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face … Continue reading Is It Time to “Degrease” Your Email Marketing Strategy?
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing
