Eric HammisMay 14, 2015 How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or not, the answer is quite simple: consumers enjoy receiving promotional emails. If that doesn’t explain it all, I don’t know what does. According to a recent survey, 91% of U.S. adults … Continue reading Email Marketing: By The Numbers (Infographic)
Tim AsimosMay 13, 2015 Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts. Email marketing drip programs (also known as … Continue reading 5 Easy Steps to Create an Email Marketing Drip Program
Sandra Jean-LouisMay 12, 2015 It’s still too early to gauge the total impact CASL will have in the marketplace. After all, it’s been less than a year since it came into effect. And if you’re Canadian, you’ll agree that CASL was never going to automatically reduce the volume of SPAM that lands in your inbox. … Continue reading Email Marketing After CASL: 3 Lead Gen Tactics You Shouldn’t Ignore
Laura NollMay 12, 2015 Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% … Continue reading Top 5 Email Stats You Must Know Now
Amir JirbandeyMay 10, 2015 There is no denying that email is now used everywhere. Emails from your distant friends abroad, promotions from your favourite stores, your monthly bank statements to your fridge sending you an email telling you to buy milk on on your way home. So it will come as no surprise that email … Continue reading How Email Marketing Shaped Modern Politics
Graham JonesMay 10, 2015 The Huffington Post writes several headlines for every article and then tests them to see which one works best. Over at Upworthy, they write 25 headlines for every article and will measure which one gets the most readers, ultimately sticking with that one. Headline writing for popular media sites is now … Continue reading What Is The Fastest Way To Write Engaging Email Subject Lines?
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Ryan PinkhamMay 8, 2015 Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in the book publishing industry for a long time, and have … Continue reading How To Build Vendor Relationships And Increase Sales With Email Marketing
Bonnie HarrisMay 7, 2015 After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just as Letterman’s producers would work endlessly behind-the-scenes to ensure his … Continue reading Email Marketing and the Late Show
Miranda PaquetMay 7, 2015 Arlet Koseian was ready for a change. Living in New York City and working hard to climb the corporate ladder, Arlet began thinking about what her life would be like if she became her own boss. “I loved living in New York, but it was taking its toll on me,” Arlet … Continue reading Don’t Let These 4 Email Marketing Fears Hold Your Business Back
