Tag Archives: email

4 qualities of an intent-driven marketing automation email program

Innovation — even in increments — can help you build a more robust strategy. Ryan Phelan on February 28, 2022 Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s … Continue reading 4 qualities of an intent-driven marketing automation email program →

Don’t let innovation overcome email common sense

Innovation

It’s important to decide whether a trend presents real opportunity or distraction. Kath Pay on February 18, 2022 As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely … Continue reading Don’t let innovation overcome email common sense →

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Email Marketing Tools

This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist →

How email marketers everywhere can learn from privacy success in the UK and EU

Privacy

US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU →

Movable Ink and Stensul announce email partnership, integrations

Partnerships

Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code. Kim Davis on January 19, 2022 Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to … Continue reading Movable Ink and Stensul announce email partnership, integrations →

The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results

Email Marketing

Alejandra Zilak January 18, 2022 How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete marketing messages without reading them, it’s still also true that they’ve resulted in inquiries … Continue reading The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results →

5 Data-Driven Resolutions for a Great Email Year in 2022

Data Driven Techniques

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022 →

Email Design Tips to Boost Your Open Rates

Email Marketing Tips

Rochelle Williams January 3, 2022 You spend hours crafting the perfect email, finally hit send, and then reality hits you. What if your subscribers don’t open it? This is one of the biggest concerns for all email marketers out there. However, if you employ these design tips to boost your email open rates, you’ll be … Continue reading Email Design Tips to Boost Your Open Rates →

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Email Marketing Tips

Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email →

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Email Marketing Strategy

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity. There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead) →