Bryan GudmundsonJuly 19, 2015 The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week … Continue reading Email Marketing Ideas To Boost Click Rates
Alan HarrisJuly 19, 2015 Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling CTAs (call-to-action) that get readers to … Continue reading 5 Tips To Increase Your Email Delivery And Open Rates
Marc GubertiJuly 18, 2015 Have you ever heard of the saying, the money is in the list? Not only is the money in the list, but a stable increase in blog traffic is also in your email list. By interacting with your subscribers in an effective manner, you can potentially double or even triple your … Continue reading 6 Ways To Get More Blog Traffic With Your Email List
Laura NollJuly 16, 2015 Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. … Continue reading 6 Reasons Why Your Business Email Isn’t Getting Clicks
Denise ChanJuly 16, 2015 Here’s a test we can help you pass: email responsiveness. It’s no longer a bonus question – the answer to “Should we ensure our design renders across all devices?” is always a resounding “yes.” Consumers are always on the go, with mobile email engagement surpassing that of the computer. 66% of … Continue reading Your 3 Step Cheat Sheet To Passing Email Responsiveness
Joe RosenthalJuly 16, 2015 The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message … Continue reading Optimization Ideas for Email Marketing: Open Rates
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. Paul Ford on July 16, 2015 With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and … Continue reading 3 Ways To Maximize Data And Increase Engagement Across Email Communications
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
Ben SmithJuly 14, 2015 Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to … Continue reading 6 Signs Your Email Marketing Needs Help
Jen Phillips AprilJuly 14, 2015 email marketing is still alive and well A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information … Continue reading Top 7 Email Marketing Tips
