Larisa BedgoodOctober 31, 2015 Email is one of the lowest costing and most effective channels available today. Email marketing was ranked as the best channel in terms of return on investment according to Adestra’s Email Marketing Industry Census. Revenue from email increased by 28% in one year and 68% of companies rated the channel as … Continue reading How to Maximize Your Email Marketing Success
Miranda PaquetOctober 31, 2015 You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will enjoy. … Continue reading How Email Tracking Can Introduce New Opportunities for Your Business
Michelle Van den BerghOctober 31, 2015 I am sure you have heard this many times: “never use a do-not-reply email address when sending an outbound email campaign.” I recently received the “do-not-reply” treatment when I took my mobile device to a large mobile service provider to have it fixed. They pride themselves on their service … Continue reading Close the Communication Loop on Your Email Campaigns
Mike ParryOctober 30, 2015 Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into … Continue reading Responsive Email Design Patterns: The Exotic Navigation
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts
Keith ReinhardtOctober 29, 2015 The undead that roam the earth at Halloween are kindergarteners compared with the terrors in your email address database. These frightful specimens can kill your email marketing program faster than you can yell “Trick or Treat!” Why? Because they siphon money away to find and fix them. They can get you … Continue reading The Terrors Lurking in Your Email Database
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Steve Dille on October 28, 2015 It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and … Continue reading Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Luana SpinettiOctober 27, 2015 Photo Credit: Danard Vincente (cc) In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email … Continue reading 7 Ways To Grow Your Email Marketing List
