Ron NewlinNovember 7, 2015 And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never 100% … Continue reading Nonprofits: Email Open Rates May Be Higher Than You Think
Daniel FaggellaNovember 6, 2015 While many people may think of them as two separate elements, your SEO and email marketing can each work to enhance the other. While they may indeed be disparate concepts, to help your SEO generate more and better leads and to use your email marketing to enhance your SEO, just remember … Continue reading SEO and Email Marketing in 4D
Gareth BullNovember 5, 2015 I think we already know that email marketing has a lot of uses. For one, it can be used to offer products and services to your audience. It could also be used to share information and know your audience slowly…warming them up until you hit them with a product or service … Continue reading How Email Marketing Can Be Used To Build Powerful Links
Lauren BrubakerNovember 5, 2015 As marketers, we understand the worth of a stellar email marketing campaign. In fact, the Content Marketing Institute revealed that 83% of B2B marketers use e-newsletters as a primary content marketing vehicle. What’s more, a study from Ascend2 revealed that 48% of B2B marketers agreed that email marketing is their most … Continue reading Is Your Email Marketing Strategy Set Up For Success?
Shell Robshaw-BryanNovember 4, 2015 With only 7 weeks left to go, the Christmas season is just starting to ramp up, so now is the time to plan your email marketing. Remember that email click through rates are substantially higher than any other forms of advertising Email marketing remains a powerful tool for keeping your brand … Continue reading 5 Christmas Email Marketing Ideas For eCommerce Stores
With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results. Chad White on November 3, 2015 Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past … Continue reading 10 Tips For A Very Merry Email Marketing Holiday Season
Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Kristen PatelNovember 1, 2015 When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know … Continue reading CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?
Amanda ClarkNovember 1, 2015 Think that email marketing has fallen out of favor, or become old-hat when compared to modern advances like social media and SnapChat? Think again. Many marketers still count email among the very best, must lucrative marketing channels in existence. We’d tend to agree. Not only do we send regular email blasts … Continue reading 5 Reasons You Should Still Be Doing Email Marketing
Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead
