by Isha Vohra November 22, 2015 Follow @grazittiNovember 22, 2015 You may often find yourself fighting the frustration of having marketing emails reported as spam in your customers’ email boxes. Spam complaints reflect the overall health of your email program. It is important to keep them low in order to have a high email deliverability … Continue reading Is Your Email Being Reported as Spam?
by Gail Graham November 22, 2015 Follow @GailGrahamUCNovember 22, 2015 I have a pet peeve. As a human being, regardless of my job, I want to feel respected and I admire sincere, polite behavior. Is that too much to ask? Increasingly, I have been besieged by vendors who want to do business with my team, … Continue reading What Really Bad Email Marketing Looks Like
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by Adam Baetu November 21, 2015 Follow @emailmarnowNovember 21, 2015 We’ve seen some prolific developments in email marketing throughout 2015 – the rise of formatting for mobile devices, a move towards greater animation in emails, predictive intelligence and more video embedment, and that’s just for starters. But as they say, out with the old and … Continue reading Essential Email Marketing Trends Predicted for 2016
by VerticalResponse November 18, 2015 Follow @VR4SmallBizNovember 18, 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to … Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
by John W Hayes November 17, 2015 Follow @john_w_hayesNovember 17, 2015 I’m probably asked this question more than any other when I speak to clients at my regular email marketing workshops. While there is an easy answer to this, it’s not often what clients want to hear. I believe the best time to send your … Continue reading When Is the Best Time to Send Your Email Newsletter?
by Jonathan Yefet November 17, 2015 Follow @DirectIQNovember 17, 2015 While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat recently ran a really awesome study into the effects of personalization … Continue reading Personalization Drives Email Marketing to New Heights
by Adam Baetu November 16, 2015 Follow @emailmarnowNovember 16, 2015 Christmas is coming, there we’ve said it! Whether you’re an early starter of Christmas preparations or usually leave it until the last minute, there’s one aspect of the festive season you can’t afford to ignore, preparing your Christmas email marketing campaign. To help the preparations … Continue reading How to Prepare Your Christmas Email Marketing Campaign
by Barbara McKinney November 16, 2015November 16, 2015 As one of many important lead generation channels, email is every business’ best friend. Notwithstanding its function to develop buyer awareness, a simple email composed with clarity and directness in mind is enough to drag potential clients to the sales pipeline. But the act of composing an … Continue reading The 4 Worst Things You’ll Do In An Email Marketing Campaign
by Annaliese Henwood November 16, 2015 Follow @MktgInnovatorNovember 16, 2015 You have a blog or newsletter. You want to start an email marketing campaign but don’t want to waste your efforts or resources. When you start using email marketing for your blog or business, you need to stay on the right track from the very … Continue reading 7 Tips for Getting Started with Email Marketing on the Right Track
