by Jeremy Taylor December 12, 2015 Follow @JezTaylorUKDecember 12, 2015 If Christmas is magic, the build-up is manic. You could definitely be forgiven if you currently feel like you are spread as thinly as bread sauce on Boxing Day. But that doesn’t mean your marketing has to suffer. Here are ten, easy-to-integrate tips that will … Continue reading 10 Christmas Email Marketing Tips for Your Small Business
by Angela Hausman, PhD December 12, 2015 Follow @MarketingLetterDecember 12, 2015 According the Entrepreneur, the average person gets 121 emails a day — much of it promotional email. Today’s email marketing ninja needs to break through this clutter to ensure emails get opened, read, and clicked. Many folks, especially business executives gave up trying to … Continue reading Becoming An Email Marketing Ninja
by Isabel Stewart December 9, 2015December 9, 2015 But where’s the best place to reach out? The sheer size and scale of social media suggests that’s where to head. In September 2015, Twitter’s monthly users hit 320 million with Facebook’s at a massive 1.5 billion. However, as massive as these numbers are, they are still … Continue reading 5 Ways Email and Social Can Help Each Other Out
by Rick Whittington December 8, 2015 Follow @rickwhittingtonDecember 8, 2015 For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to gradually building a list over time. But finding an email list that’s clean and open … Continue reading Purchasing Email Lists For Your Business? Here’s How To Increase Your Responses
by Erin Sagin December 7, 2015December 7, 2015 During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. … Continue reading How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
by Jonathan Yefet December 7, 2015 Follow @DirectIQDecember 7, 2015 Around this time last year, we wrote about how video and email will go hand in hand in 2015, and this year we’re going to share why it will (and should) in 2016 as well. An awesome report by the folks at Millward Brown called … Continue reading Email Marketing And Video In 2016 – All You Need To Know
by Teresa Slider December 3, 2015December 3, 2015 As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. But the proof is in the pudding. Email marketing consistently has one of the … Continue reading 5 Tips to Revamp Your 2016 Email Marketing Strategy
by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
by Arnaud Breton December 3, 2015December 3, 2015 We all agree that email is an amazing channel to engage with our users (if not, start reading this). It’s a space where people get work done, communicate with their personal network and let brands in as well. On top of that, transactional emails drive four to … Continue reading Designing The Perfect Transactional Email: Going Above And Beyond With Templating
by Michele Karrlsson-Willis December 2, 2015December 2, 2015 Email may be one of the fastest growing communication channels that we have today, so it’s not surprising that so many companies use it as a main form of customer communications. What they learn however, is that sending emails is not as easy as it may seem. … Continue reading The ABCs Of Email Regulations
