by Amanda Clark January 18, 2016 Follow @GrammarChicIncJanuary 18, 2016 Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why. Maybe the reason people aren’t responding to your emails is … Continue reading This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016. Jose Cebrian on January 18, 2016 It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; … Continue reading Freshen Up Your 2016 Email Strategy
by Keith Reinhardt January 17, 2016January 17, 2016 Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers … Continue reading Email Address Quality – The Benefits of a Clean List
by James Lucas January 15, 2016January 15, 2016 Split testing in email marketing has been around as long as the channel itself. But what are the benefits of using split tests for your campaigns? Reuse the Results The best split tests are the ones where the results can be re-used over future emails to continue … Continue reading The Benefits of Using Split Tests for Your Email Campaigns
by Jonathan Yefet January 15, 2016 Follow @DirectIQJanuary 15, 2016 Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that email marketers have in 2016. … Continue reading When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration
by Eric Hammis January 15, 2016 Follow @360InteractiveJanuary 15, 2016 Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me, because email marketing, in fact, is alive more than ever. They … Continue reading Behavior Based Email Marketing [Infographic]
by VerticalResponse January 15, 2016 Follow @VR4SmallBizJanuary 15, 2016 In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain … Continue reading Email Amassing? 24 More Great Ideas + 18 Content Tips
by Michael Peggs January 13, 2016 Follow @MichaelPeggsJanuary 13, 2016 Email marketing might not be as glamorous as the latest social marketing trend (like Snapchat), but it continues to be the best performing internet marketing strategy out there. According to McKinsey’s iConsumer Survey, email marketing is 40% more effective when it comes to acquiring new … Continue reading 3 Email Marketing Tools Every Marketer Should Use
by Cent Muruganandam January 13, 2016 Follow @centmuruJanuary 13, 2016 Email is still number one when it comes to blogger outreach marketing, when it’s done right. Be sure you’ve defined your goal, which is usually one or more of the following: building brand awareness, generating a sale, obtaining a backlink, surveying, engaging community or making … Continue reading How to Create a Blogger Outreach Marketing Email [Infographic]
by Dean Keipert January 12, 2016January 12, 2016 How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge part of your digital marketing plan. But how big, or … Continue reading Behavioral Based Email Targeting: Are You Using It?
