Tag Archives: Either/Or

Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?

by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?