Matthew SantosOctober 5, 2015 In many marketers’ minds, ‘search engine’ is synonymous with Google. And in many ways, that makes perfect sense: the search engine giant continues to dominate its industry, with a 60%+ market share that goes over 80% when taking into account only mobile searches. But of course, that market share also reveals … Continue reading Going Beyond Google in Your SEO Efforts
Tag Archives: efforts
Why Your Web CMS Should Be at the Center of Your Digital Ttransformation Efforts
Oliver JaegerAugust 26, 2015 According to a recent report from the Altimeter Group, 88 percent of organizations are undergoing some type of digital transformation. But what does that mean exactly? According to the Altimeter Group it means “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at … Continue reading Why Your Web CMS Should Be at the Center of Your Digital Ttransformation Efforts
Is Your Social Profile Sinking Your Business Development Efforts?
Steve FaberAugust 25, 2015 Is Your Social Profile Hurting Your Business Development? Social profiles are a critical part of any marketing and business development activity Have you authored your profile in such a way as to accentuate the benefits of working with you, just like you would in the “about us” portion of your web-site. … Continue reading Is Your Social Profile Sinking Your Business Development Efforts?
Tweets May Outrank SEO Efforts
Laura DonovanAugust 15, 2015 In February Twitter struck a deal with Google making its Tweets searchable online. The deal gives Google access to Twitter’s constant stream of data. There are over 284 million Twitter users with 247,222 Tweets per minute. (Domo) Twitter has a constant stream of data 24 hours a day, 7 days a … Continue reading Tweets May Outrank SEO Efforts
5 Powerful Email Marketing Software to Streamline your Outreach Efforts
Paul EstcottJuly 27, 2015 Every entrepreneur, business person or digital marketer, regardless of the size of his company, will have to invest in email marketing at some point. It wasn’t always this simple. Several years ago, if you wanted to let people know that something is happening you had to go to your local newspaper … Continue reading 5 Powerful Email Marketing Software to Streamline your Outreach Efforts
Don’t Focus All Your SEO Efforts On One Page
Joe AuerJuly 8, 2015 One of the biggest mistakes I see companies and websites make these days is trying to focus all their backlinking efforts on ranking one page. They probably have one or two main keywords that they want to rank for, and as a result they spend all their time doing SEO for … Continue reading Don’t Focus All Your SEO Efforts On One Page
Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015 Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
4 Ways to Boost Your Pinterest Marketing Efforts
Kate MillerMay 12, 2015 Are you looking to get more pins and repins? Do you want more traffic? Do you want to see your pins pinned more often? Here are some excellent tips to help you maximize your Pinterest marketing. #1 Make Sure You Include the Pin It ButtonTake advantage of Pinterest’s free widget to … Continue reading 4 Ways to Boost Your Pinterest Marketing Efforts
How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Bringing Your Marketing Efforts to the Next Level with LinkedIn
Michael CohnApril 27, 2015 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of … Continue reading Bringing Your Marketing Efforts to the Next Level with LinkedIn
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