Tag Archives: efforts

Taking Your Social Media Efforts To The Next Level

by Wendy Bryant-Beswick January 27, 2016 Follow @wenbryantJanuary 27, 2016 By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support … Continue reading Taking Your Social Media Efforts To The Next Level

Do You Need To Better Prioritize Your Digital Marketing Efforts?

It’s time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve performance. Matt Umbro on December 16, 2015 Client relations can sour for a number of reasons. Perhaps performance is lagging or communication isn’t clear. Whatever the reason, more often than not, … Continue reading Do You Need To Better Prioritize Your Digital Marketing Efforts?

Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts

The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal. Ginny Marvin on December 10, 2015   Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — … Continue reading Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts

4 Tips for Maximizing Your LinkedIn Publishing Efforts

by Andy Beohar November 23, 2015 Follow @sevenatomsbuzzNovember 23, 2015 Are you ready to improve your digital presence, along with that of your business, by publishing content through LinkedIn? Publishing content through LinkedIn is a great way to increase brand visibility and promote your company to a professional audience. Below, we share four ways you … Continue reading 4 Tips for Maximizing Your LinkedIn Publishing Efforts

How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts

Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts

7 Creative Ways to Promote Your Company’s Corporate Volunteer Efforts

Arik HansonOctober 14, 2015 When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the website. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks. We also … Continue reading 7 Creative Ways to Promote Your Company’s Corporate Volunteer Efforts

Oversharing, and How It Can Hurt Your LinkedIn Efforts

Bob WoodsOctober 5, 2015 Back in 2013, LinkedIn co-founder Reid Hoffman wrote this on the 10th anniversary of the professional network platform: I co-founded LinkedIn in my living room with the mission of connecting the world’s professionals to make them more productive and successful. Inspired by the invaluable role relationships played in our own careers, we … Continue reading Oversharing, and How It Can Hurt Your LinkedIn Efforts