Tag Archives: Effort

How to make revenue generation a company-wide effort

Revenue Generation

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how. Scott Vaughan on May 2, 2023 B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers.  Whether you’re applying lead-to-revenue, account-based … Continue reading How to make revenue generation a company-wide effort →

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Diversity

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort →

Starbucks fires the leaders of a unionization effort at a Memphis store

Unemployment

By Kristin Toussaint   February 08, 2022   Less than a month after workers at a Memphis, Tennessee, Starbucks location announced their plan to unionize—joining workers in stores across the country—multiple members of that store’s organizing committee have been fired in what union members allege is retaliation for speaking to the media, according to Starbucks … Continue reading Starbucks fires the leaders of a unionization effort at a Memphis store →

Walgreens Advertising Group Launches Self-Serve Programmatic Effort

Marketing Platforms

Walgreens Advertising Group Launches Self-Serve Programmatic Effort by Fern Siegel , February 18, 2022 Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company’s belief that retail media is solidly positioned to be a core disruptor in any market to any customer. Advertisers … Continue reading Walgreens Advertising Group Launches Self-Serve Programmatic Effort →

Team Effort: Its Benefits, Examples and Ways to Encourage

Team Management

Jake Lizarraga August 21, 2021 It’s no secret that life has a way of testing us with unforeseen challenges. While it’s impossible to avoid every obstacle altogether, working as a team can make these trials far easier to overcome. When team members play off each other’s strengths, they’ll be able to function as a collective … Continue reading Team Effort: Its Benefits, Examples and Ways to Encourage →

Ad industry groups launch effort to push for addressable media standards

Advertisement Industry

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards →

Organizational Culture Requires Deliberate Effort

Corporate Culture

David Dame — March 5, 2019 — March 5, 2019 We all know that developing ourselves intellectually requires sustained dedicated effort toward continual learning. We take classes, read books, read from experts online, we find mentors, we collaborate, and many of us learn by teaching others. Continual learning and growth are key to acquiring skills … Continue reading Organizational Culture Requires Deliberate Effort →

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

Marketing Attribution

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort? →

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