AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry. Mike Pastore on January 31, 2024 There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership … Continue reading The secrets of effective leadership
Most Effective Ways to Enhance Your Business with AI Brad Anderson / Oct 23, 2023 Your business might be everything you could ever want it to be, but that doesn’t mean there isn’t room for improvement. We should all be striving for success in everything we do. Exploring enhancement opportunities with the latest technology … Continue reading Most Effective Ways to Enhance Your Business with AI
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
4 Effective Ways Mining Companies Can Enhance ROI and Productivity Over the past several years, the mining industry has faced many challenges; despite the continuing innovation in this field, economic inflation and the mining operations are still under pressure to increase the ROI. Large mining companies can sustain, but small-scale mining operations cannot sustain them … Continue reading 4 Effective Ways Mining Companies Can Enhance ROI and Productivity
Effective Methods for Evaluating Link Quality in SEO Nate Nead / Jul 20, 2023 Search engine optimization (SEO) is an essential part of any marketing strategy, and link quality has a major impact on SEO. For successful organic ranking, it’s important to understand how best to measure the quality of an incoming link. To … Continue reading Effective Methods for Evaluating Link Quality in SEO
Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Greg Krehbiel on June 5, 2023 Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through … Continue reading How to foster effective collaboration between marketing and IT
PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023 After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions
Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
