Rick Goodman — March 12, 2020 I’ve blogged many times about the effective leadership skills required to lead a business forward. For today’s post, I’d like to take that concept in a different direction: What are some of the effective leadership skills needed for success in a nonprofit organization? There’s certainly some overlap. Whether your … Continue reading 9 Effective Leadership Skills for Nonprofit Organizations
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Jon-Mikel Bailey — March 4, 2020 Landing pages are an essential tool in any digital marketing campaign. These pages can come in many shapes and sizes, but ultimately, a good landing page is a chance to connect and convert. So, what is a landing page, exactly? Here’s my simple definition… A landing page is a … Continue reading Your Checklist for Effective Landing Pages
Christine Telyan — February 28, 2020 First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements about them in just seven seconds. That first instance is likely to set the tone for any future interaction. And this is no less true for business. Getting off on … Continue reading How to Create a Truly Effective Welcome Email
Shane Barker — February 14, 2020 Influencer marketing has taken the internet world by storm. Now the question is – why is Instagram the leader of the influencer pack? One of the leading causes is the photo-sharing application’s kickass engagement rates. A report by Sprout Social revealed interesting details: On seeing a product or service … Continue reading Why is Instagram Influencer Marketing So Effective in 2020? [Infographic]
Rick Goodman — February 6, 2020 Wouldn’t it be great if your team members were willing and able to lead? It’s by no means a far-fetched idea. You can have a team of employees who are all willing to show initiative and to make bold decisions. It’s simply a matter of creating the right organizational … Continue reading Encourage Your Team Members to Develop Effective Leadership Skills
Melania Sulak — February 5, 2020 Involuntary churn can have you see up to a 5% loss in monthly billings, generating losses in customers and revenue. Learn what exactly causes this phenomenon and what you can do to prevent it from occurring. What Is Involuntary Churn? Subscription commerce carries with it a greater churn risk … Continue reading Involuntary Churn — The Most Effective Prevention Strategies
Dhariana Lozano — January 30, 2020 If you’re a social media professional you know how much time building and keeping up a social media presence can take up. For entrepreneurs who are managing their own social media marketing and running a business it can be very difficult to keep up with everything. So in this … Continue reading 4 Effective Ways to Shave Time Off of Your Social Media Management
Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media
Justin Herring — January 28, 2020 Let me guess… You’ve been told you need to start or continue blogging to help your Local SEO. Well, whoever told you that is right, BUT there is a right way to blog and a not so right way. It may not hurt you to blog the wrong way, … Continue reading 10 Highly Effective Blogging Tips for Local Businesses
