Jessica KlimczykMarch 29, 2015 What the Academy Awards taught us about a successful campaign. If you watched The Academy Awards last month you probably noticed #askhermore. If you follow award season, you know the set-up: an actress walks up to a reporter, let’s say Ryan Seacrest, greetings and hugs get exchanged, and the first question … Continue reading The Hashtag Effect
Arik HansonMarch 24, 2015 Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. … Continue reading What is Social Media’s “Revolving Door” Effect on Your Business?
Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line
If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state.” At this point you may be asking, so what does digital email lifecycle marketing have to do with … Continue reading The Lifecycle Marketing Butterfly Effect
