Angela Hausman, PhD — May 22, 2020 Photo by Gustavo Fring from Pexels In a world disrupted by a pandemic, online retail sales exploded. Sure, more retail sales moved online over the last decade, but, with brick and mortar retail stores shuttered, people who never shopped online before faced the hard choice of dipping their … Continue reading A Beginner’s Guide to Online Retail: E-Commerce for Dummies
Louis Columbus — May 13, 2020 U.S. retailers’ online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January. There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders. Online … Continue reading How COVID-19 is Transforming E-Commerce
Jonathan Ranger — May 14, 2020 I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the greater meaning in our work. I have also witnessed many brands struggle – I’ve spent hours … Continue reading E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19
Stacey Rudolph — May 14, 2020 Obviously subscriptions models are much older than the advent of internet. The most common ones being monthly magazine and newsletter article subscription. However, ecommerce subscription models are relatively new, but they are becoming very popular, thanks to their ability to improve customer engagement and increase conversion rates. According to … Continue reading 4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]
Shobha Ponnappa — May 12, 2020 You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere … Continue reading Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce
Dave Sutton — May 12, 2020 Did you know that loyal customers are 25% more profitable for brands than new converts? It actually costs five times more to attract a new customer to an unfamiliar brand than to get a loyal consumer to make a purchase. The lesson here? It’s absolutely vital to optimize customer … Continue reading The 4 Cs of Enlightened e-Commerce Delivery
Himanshu Rauthan — May 6, 2020 The fundamental purpose of running any business is to rake in maximum sales and profits. Business owners implement different kinds of strategies to boost their revenue and earnings. When it comes to online businesses, the plan is pretty much the same with extra competition and short user attention spans. … Continue reading 8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]
Brandon Leibowitz — May 5, 2020 Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and efficient. Adapting to … Continue reading 7 Emerging E-commerce Marketing Trends
Nicole Blanckenberg — May 4, 2020 Settle in eCommerce heroes, we have some expert eCommerce Instagram marketing tips just for you! With over a billion users with a 1.4 billion engagement rate on Instagram ads, Instagram is a powerful way to send more targeted traffic to your store and increase your conversion rates. In fact, … Continue reading 12 Expert Instagram Marketing Tips for eCommerce [Full Guide]
Susan Friesen — April 28, 2020 How to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet traffic as … Continue reading 3 eCommerce Challenges & Solutions for Tough Times
