Tag Archives: Earnings

Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief

Leadership Skills

Plus a question about Ops, Infutor’s ID activation by boberdoo.com Kim Davis on February 19, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief →

Google AdSense updates impression metrics, but earnings should not be impacted

Google Advertisement

Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018   Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted →

Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings

eCommerce

by Danny Wong January 4, 2016 Follow @dannywong1190January 4, 2016 At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a … Continue reading Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings →

4 Big Marketing Takeaways From Facebook’s Earnings Call

Facebook Business

Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015  Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call →

Op-Ed: Stop wasting time! Turn your social media posts into real traffic

Social Media Utilization

As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic. “Instagram envy” is a phrase used by social media and pop culture analysts alike to describe a peculiar phenomenon that’s afflicting our psyches. It’s the desire — … Continue reading Op-Ed: Stop wasting time! Turn your social media posts into real traffic →

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