Tag Archives: Double

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets

Top 7 TED Talks to Develop Your Growth Mindset and Double Your Productivity

Deena Anreise — December 22, 2016 Follow @Prialto— December 22, 2016 The ways in which we think about learning, intelligence, and our abilities has a direct and significant effect on our learning progress and our ability to improve. When we believe that we can do and be better according to the effort we put in, … Continue reading Top 7 TED Talks to Develop Your Growth Mindset and Double Your Productivity

How to Double Check An Agency That Claims It’s “Getting Into Content”

by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”

Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know

by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know

How to Use Psychology & Sales Triggers to Double Your Conversion Rate

by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate