Laura Donovan — April 17, 2020 geralt / Pixabay Even if your business is not essential and is currently shut down, if you plan to open once the quarantine has ended you need to keep your marketing strategy in place, in addition to boosting your online campaigns. Businesses that continue with their marketing efforts and … Continue reading Don’t Quarantine Your Campaigns
Max Palmer — March 25, 2020 I remember waking-up one beautiful Monday morning and just thinking that it was a good day to do nothing. Of course, by the time afternoon approached, I was feeling pretty guilty about vegging out all day. Was it because I was lazy or just lacking motivation that day? Several … Continue reading Don’t Confuse a Lack of Motivation with Laziness
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
Lacy Boggs — March 9, 2020 As I spoke, her eyes got wider and wider in amazement and disbelief. “You can do that?” she said in an awed whisper. “But isn’t that like… cheating?” “Not at all,” I responded with a bit of a forced smile. “Loads of businesses hire a writer to help them … Continue reading The Elephant in the Room: You Don’t Have to Write Your Own Blog Posts
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
Paul Oestreicher — February 21, 2020 Like it or not, we don’t “get” a lot of things. Most importantly, we don’t get ourselves. The Harvard Business Review recently re-posted an article by Tasha Eurich where five years of research showed “95% of people think they’re self-aware, [while] only 10 to 15% actually are.” It’s a … Continue reading You Don’t Get It… and Don’t Know It
As marketing technology continues to evolve, how should marketers approach their careers? Jennifer Cannon on February 20, 2020 As marketing technology continues to underpin nearly every aspect of our work, marketers have to juggle efforts to not only become more adept at using martech, but to give ample focus to developing the people skills that … Continue reading People skills vs. martech skills: You don’t have to choose
Don’t Forget To Bid On Your Own Brand Terms by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2020 Loyalty typically leads a consumer to search on a brand term, but don’t take that as a foregone conclusion that you have closed the sale, writes Location3 CEO Alex Porter. He believes brands must plan and execute … Continue reading Don’t Forget To Bid On Your Own Brand Terms
