Personal Branding Blog — January 28, 2019 — January 28, 2019 We deal with all types of people when we are working and some of them may not be very easy to work with. When you have a client that you feel will give a hard time, try to implement the below tactics for a … Continue reading How to Work With a Client You Don’t Like
Tony Delmercado — January 15, 2019 Follow @tdelmercado — January 15, 2019 Bad bosses might demand respect, but true leaders make it their mission to earn it. That’s because bosses like to talk about how great they are. They blame problems on their teams and take credit for successes that have little to do with … Continue reading Command Respect; Don’t Demand It: 6 Qualities of Strong Leaders
Liz King — January 5, 2019 Follow @lizkingevents — January 5, 2019 Veex / Pixabay It seems that everyone is obsessed with the words “influencer” and “thought leader”. Buzz words, yes. But a new concept? Absolutely not! Since the beginning of time, people purchase things from people they know, trust, and believe will do the … Continue reading How You Can Be a Thought Leader, Even When You Don’t Feel Like an “Expert”
When marketers set realistic expectations, they’re in a better spot to succeed long term. Henry Bruce on December 12, 2018 When marketers invest in content, they have to face a difficult truth. No content program is going to drive substantial results in 30 days. Maybe not 45 or 60 either. They may have to wait … Continue reading Why content marketers don’t want instant gratification
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Dave Brock — November 20, 2018 Follow @davidabrock — November 20, 2018 PublicDomainPictures / Pixabay One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline … Continue reading You Don’t Fix Pipeline Problems In The Pipeline!
Sandra Hess — November 2, 2018 — November 2, 2018 Have you ever hired what you thought was a star candidate, only to find out months down the road that his talk didn’t match his performance? If so, you are not alone. Studies show that 95 percent of all employers make bad hiring decisions. Despite … Continue reading Don’t Risk Losing a Prime Candidate Over a Poor Interview
Donna Papacosta — October 9, 2018 Follow @donnapapacosta — October 9, 2018 If you’re on Facebook, you’ve probably been deluged with a message that goes something like this (complete with errors): Hi. I actually got another friend request from you (October 09, 2018)… which I ignored so you may want to check your account. Hold … Continue reading Please Don’t Send This to Everyone You Know
Albert Costill — September 2, 2018 — September 2, 2018 geralt / Pixabay According to a survey conducted by CPL, 33 percent of companies ignore online reviews. One of the main reasons for this is a debilitating fear of negative feedback. Because of this, they try to remove negative reviews or bury them within their … Continue reading Don’t Fear Negative Feedback — Use it to Increase Productivity
Joao Romao — August 31, 2018 Follow @joaoromaolx — August 31, 2018 Social sharing plays a huge part in B2B and B2C businesses. If your content isn’t shared, no one sees your brand, and by extension, no one knows you exist. You become invisible and being invisible is being out of business. Approximately 3 billion … Continue reading 5 Things You Don’t Know About Social Sharing in 2018
