More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
July 11, 2026 In a tough job market, don’t make AI your only career coach BY Tracy Brower If you’re like most people, you’re using artificial intelligence in a variety of ways, and you may be relying on its help as a partner in this tough job market. You’re probably even asking AI for career advice. … Continue reading In a tough job market, don’t make AI your only career coach
The missing link between awareness and trust may explain why higher acquisition costs aren’t producing better business outcomes. By Mark Stouse , Founder and CEO, Proof Analytics Published on July 9, 2026 • Last updated on July 9, 2026 • 7 minutes read Customer acquisition cost (CAC) is rising across virtually every B2B category. The … Continue reading Why your CAC keeps rising while deals don’t improve
New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
Here’s your daily reminder that you don’t own digital content People in Europe will soon lose access to Studio Canal movies they paid for on the PlayStation Store. By Cheyenne MacDonald June 27, 2026 Sony Sony has notified customers in a handful of European countries that they’ll soon lose access to some movies that they’ve … Continue reading Here’s your daily reminder that you don’t own digital content
June 22, 2026 This robotic arm charges your EV so you don’t have to BY Jesus Diaz Xiaomi has just launched a fully automatic robotic arm that charges a parked car without human assistance. The equipment will be a new consumer device in the vast ecosystem of the Chinese auto and electronics giant, which published a … Continue reading This robotic arm charges your EV so you don’t have to
June 07, 2026 Layoffs don’t have to feel inhumane BY Karina Mangu-Ward Most leaders approach layoffs as a messaging problem. What do we say? How do we say it? How do we avoid panic, legal risk, or reputational damage? But that framing misses what’s actually at stake. Layoffs are moments when employees decide whether leadership can … Continue reading Layoffs don’t have to feel inhumane
May 28, 2026 ‘Skills manifesting’: More workers citing skills they don’t have—but intend to learn—on their résumés BY Erica Lamberg Many people, Gen Zers in particular, have embraced the practice of “manifesting”: essentially, believing that positive thoughts lead to positive things happening in life. Now, it seems some job seekers are applying the same principle to … Continue reading ‘Skills manifesting’: More workers citing skills they don’t have—but intend to learn—on their résumés
April 10, 2026 Amazon has a gas discount most Prime members don’t even know exists BY María José Gutierrez Chavez Amazon Prime members in the U.S. can regularly save on gasoline, but many might not even know it. Now might be the best time to jump on it—because for a limited time only, fuel savings can … Continue reading Amazon has a gas discount most Prime members don’t even know exists
April 02, 2026 ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s BY Erica Lamberg Eva Longoria, 51, has come a long way from being a desperate housewife on Wisteria Lane over 20 years ago. After becoming a star on the hit show, she says she’s continued to rely on … Continue reading ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s
