Tag Archives: don’t

B2B marketers don’t trust the data used to shape budgets

B2B Marketing Challenges

Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. By Constantine von Hoffman   Published on August 21, 2026   B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% … Continue reading B2B marketers don’t trust the data used to shape budgets →

OpenAI is losing female execs. But data shows women in AI don’t even make it to the C-suite

Open Artificial Intelligence

August 19, 2026 OpenAI is losing female execs. But data shows women in AI don’t even make it to the C-suite BY Pavithra Mohan Multiple executives have decamped from OpenAI ahead of its forthcoming IPO, including some of the most prominent women in its C-suite.  Last week, Denise Dresser stepped away from her post as chief … Continue reading OpenAI is losing female execs. But data shows women in AI don’t even make it to the C-suite →

Don’t confuse ad spend with marketing performance

Advertisement Industry

More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman   Published on July 16, 2026   Most paid media campaigns shouldn’t launch with the biggest budget you can afford.  Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance →

FREE! The email subject line rules that don’t hold up!

Email Marketing Tools

New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman   Published on July 2, 2026   Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up! →

Here’s your daily reminder that you don’t own digital content

Digital Content Management

Here’s your daily reminder that you don’t own digital content People in Europe will soon lose access to Studio Canal movies they paid for on the PlayStation Store. By Cheyenne MacDonald June 27, 2026   Sony Sony has notified customers in a handful of European countries that they’ll soon lose access to some movies that they’ve … Continue reading Here’s your daily reminder that you don’t own digital content →

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