March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If you’re marketing on ‘Email Island,’ don’t get yourself voted off
A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024 Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric
By Shalene Gupta November 06, 2023 start run grow Ask and you shall receive—but what about those of us who dread asking? B2B Reviews, a platform that collects reviews for business-to-business companies, surveyed 1,000 employees in America to understand how they felt about asking for raises. If you’re afraid of asking for a raise, … Continue reading Here’s why people don’t ask for a raise, even when they actually deserve more money
By Yasmin Gagne August 24, 2023 This week, contributing writer Shalene Gupta came on to the Most Innovative Companies podcast to discuss the results of a new study from Deloitte about workers’ desire to return to the office. Surprise, surprise– though many CEOs in the financial industry want their workers to go to the … Continue reading Why most managers don’t want to come back to the office full-time
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology
By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
By Blaire Briody July 18, 2023 This article is the second in a series about gatekeepers in the professional world taking a chance on those with nontraditional backgrounds. Read the full series here. The series is published in partnership with the Economic Hardship Reporting Project. In early 2015, Daisy Magnus-Aryitey was 32 years old … Continue reading ‘Most importantly, I don’t give up’: How a mom who had been out of the workforce for a decade talked her way into a career opportunity
By Sarah Bregel July 11, 2023 Catching a glimpse of the northern lights is a bucket list item for many Americans. While usually, you can only see the aurora borealis from places like Iceland, Sweden, Norway, and Canada, this week, the stunning display of gleaming, neon space light is expected to be visible in … Continue reading Where are the Northern Lights this week? Don’t miss your rare chance to see the aurora borealis
By Shalene Gupta May 17, 2023 The job market is rough, the pandemic has burned everyone out, and the overall mood about work is sour. Now, according to the 2023 State of Workplace Empathy Report from HR benefits technology company Businessolver, employees’ perceptions of workplace empathy has dropped. The study surveyed 1,000 employees, HR … Continue reading The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it
