By Michael Grothaus September 25, 2023 If you sometimes feel like your older or younger coworkers are speaking another language, that’s because, well, they are. No matter your age, the generation you belong to has unique vocabulary—slang—that makes perfect sense to you but can leave others scratching their heads. And this generational slang divide … Continue reading Generational slang divide at work makes communication hard for Gen Z, millennials, Gen X, and boomers
Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023 Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide?
Liz Kislik November 19, 2021 Last week I attended a series of meetings with the leadership team of a startup operation. We discussed a variety of initiatives — some in the planning stage, others in mid-implementation or at the point of debriefing. I observed as the leaders shared their thoughts about the current and … Continue reading How to Divide and Conquer Work Assignments Based on Strengths and Preferences
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
Sarah Sharkey — November 29, 2018 — November 29, 2018 Long-term goals are great to have. However, it can be difficult to get these great, big lengthy goals done — unless you divide them into smaller tasks. Think of these larger goals as something that will give you a direction. Just moving in the right … Continue reading How to Divide Long-Term Goals into Smaller Tasks
Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization
by Ray Schultz, Columnist, October 24, 2016 Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric Keating, vice … Continue reading Channels Or Devices? Across The Attribution Divide
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Paul RoukeSeptember 1, 2016 You can divide SEO tactics into two general categories: the black hat and the white hat. I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be: BS CRO Intelligent CRO Perhaps using the same concept of Black Hat and … Continue reading The Great Divide Between BS and Intelligent Optimization
