Tag Archives: Device

More people will turn to their mobile device instead of TV for entertainment in 2019

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019 →

Achieve big testing wins by analyzing results by device type

Cross Device Marketing

Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost. Abraham Nord on September 8, 2017 … Continue reading Achieve big testing wins by analyzing results by device type →

The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]

Cross Device Marketing

Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic] →

To understand customers, first you need to understand their Device Graphs

Cross Device Marketing

Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs →

Voice Assistant Device Owners Likely To Buy More Connected Devices

Cross Device Marketing

Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices →

Tax Time Shows Shifts In Online Behavior, Device Use

Tax Management

Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use →

Tailor Ads by Device or Audience with AdWords IF Functions

Google Advertisement

Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions →

How to use device bid adjustments, straight from Google

Google Advertisement

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google →

Well played, Google: Advertisers (finally) get more device bidding controls

Google Advertisement

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls →

Connecting The Dots With Device Targeting

Device Targeting

Marketers today have more data, gathered across more devices, than ever before. Contributor Roger Juntilla explores scenarios that illustrate how this newly-available data can be used efficiently and effectively. Roger Juntilla on June 19, 2015 We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time … Continue reading Connecting The Dots With Device Targeting →