Nouman Ali July 14, 2020 The marketing mix strategy is essential to the success of any business. A well-researched marketing mix strategy differentiates your product and service from the competitor. In this article, we will discuss ten steps for you to develop a successful marketing mix strategy for your small business. However, before we jump … Continue reading How to Develop a Successful Marketing Mix Strategy for Your Small Business
Thomas Griffin June 18, 2020 Problem-solving is a key part of a leader’s toolkit. A leader has to juggle several roles, functions, and solve complex problems. The situations you deal with are also going to be varied. Because of this, you need to be able to adapt to different situations and change the techniques you … Continue reading Why Leaders Should Develop Contextual Intelligence (And How To Do That)
Liz Kislik — April 5, 2020 Midlevel leaders are absolutely crucial to managing the guts of an organization and accomplishing its business. Unfortunately, even competent, up-and-coming leaders can languish if they don’t get appropriate developmental attention from their senior leaders, but those senior leaders sometimes expect junior leaders to develop on their own. In an … Continue reading How to Help Midlevel Leaders Grow and Develop
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Rick Goodman — February 6, 2020 Wouldn’t it be great if your team members were willing and able to lead? It’s by no means a far-fetched idea. You can have a team of employees who are all willing to show initiative and to make bold decisions. It’s simply a matter of creating the right organizational … Continue reading Encourage Your Team Members to Develop Effective Leadership Skills
Rick Goodman — January 14, 2020 Effective leadership skills don’t happen by accident. They’re cultivated through hard work, strategic focus, and consistency. And, no matter how advanced you are in your career, there’s always room to hone your leadership skills, becoming a more effective motivator and change agent. The question is, what are some practical … Continue reading 7 Ways to Develop Effective Leadership Skills
Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips
Jonathan Fries — October 17, 2019 Follow @jonathanfries Software development is the core focus of any digitally transforming organization. A lot of time and effort in these organizations is spent thinking about and communicating the concept of product development. Customer-centricity, continuous delivery, and automated QA are just a few of the things that are necessary … Continue reading How to Develop a Software Project as a Non-Product
Steven Imke — September 16, 2019 Follow @SteveImke — September 16, 2019 733215 / Pixabay What would happen if a disaster struck your business tomorrow? Would you know what to do? A Small Business Continuity Plan is a valuable reference document for the business owner(s) and their team to answer questions and provide information to … Continue reading How to Develop a Small Business Continuity Plan
Steven Imke — August 27, 2019 Follow @SteveImke — August 27, 2019 Most people consider setting up a business high risk. Small businesses face a number of risks, but not all of them are necessarily bad. It’s all about planning and managing those risks to make sure a business can survive if things don’t go … Continue reading How to Develop a Risk Matrix
