Denny’s tweet instructing followers to ‘zoom in on the syrup’ has quickly become the brand’s most popular tweet of all time. Amy Gesenhues on March 2, 2017 Denny’s has won Twitter once again with a tweet instructing followers to “zoom in on the syrup.” Playing off the now popular ‘zoom in’ meme, the tweet … Continue reading Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
