The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022 The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities. Amalia Fowler on July 31, 2019 Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even … Continue reading Demystifying visibility metrics in Google Ads
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives. James Green on August 8, 2017 The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and “Battlestar Galactica,” we’re introduced … Continue reading Demystifying AI: Understanding the human-machine relationship
Amanda Clark — May 14, 2017 Follow @GrammarChicInc— May 14, 2017 Applying for jobs has come a long way in recent years. It is rare for someone to submit a hard copy of their resume to a potential employer. Yes, there are exceptions such as job fairs or through mutual connections, but most applications are … Continue reading Demystifying the Purpose of Core Competencies On Your Resume
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know. Brad Bender on May 30, 2016 You’ve probably seen the Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from … Continue reading Demystifying the display advertising landscape
by Paul Mauer February 6, 2016February 6, 2016 You don’t have to be a digital maverick to have stumbled across the term “meta tags” in today’s marketing lexicon. But whether or not you know the details of what meta tags are, why they work, and how to implement them for your business success is another … Continue reading Demystifying Meta Tags in 3 Easy Steps
Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines
Alex CharalambousFebruary 25, 2015 With constant innovation shifting the digital environment, many marketers are readjusting their social strategies in order to remain in the conversation. Since Facebook began offering advertising to amplify reach, other social platforms are beginning to offer the same services. Now, Twitter is offering “Twitter for Business” to allow businesses and brands … Continue reading Demystifying “Twitter for Business”
