By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing
Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Gleb Tsipursky September 29, 2021 With vaccine efficacy against the Delta variant falling by 39%, normal return to office plans are pure folly. There is no denying the peril that lies in wait: the Delta surge is projected to escalate further in the months ahead. The Centers for Disease Control and Prevention (CDC) is requesting … Continue reading Delta Variant Reveals Folly of Normalcy in Return to Office
Keith GriffisJune 16, 2015 What Delta Airlines can teach you about marketing your boring product:So you think you can’t possibly make your boring products interesting. You think you are doomed to mediocrity and the same old status quo old marketing. Here is a genius way that Delta changed up their boring processes to reinvigorate their … Continue reading Your Products are Boring: How Delta Airlines Can Help
