Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2022 Microsoft in May 2006 announced the acquisition of Massive Inc., a New York-based creator of video game advertising. The idea was to help Microsoft deliver dynamic, relevant ads across Microsoft’s online … Continue reading Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Changing your approach to emotional marketing can help you create a stronger connection with your audience. Jade Bunke on March 5, 2020 As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how … Continue reading Rethinking emotion in marketing to deepen engagement
Ramp up your paid, earned or owned campaigns with cutting-edge tactics — Registration open Marketing Land on July 31, 2015 Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from … Continue reading Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference
Liz Kislik December 1, 2014 The real problem with feedback is that, regardless of how skillfully it’s given, people often don’t know what to do with it. Recent neuroimagery research by Richard Boyatzis at Case Western University suggests that focusing on positive possibilities gives people room to think about how to be upbeat and open-minded … Continue reading How To Deepen Feedback And Foster Improvement
