Tag Archives: debate

Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’

Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style

The Popular Debate: Insourcing vs. Outsourcing Merchandising

Nancy Chen November 22, 2014   To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However, when deciding whether or not to outsource an important component of your business like merchandising, you should … Continue reading The Popular Debate: Insourcing vs. Outsourcing Merchandising