In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. James Green on May 18, 2015 Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there … Continue reading Storytelling In A Data-Driven, Cross-Device Era
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form. James Green on March 23, 2015 I love tech and data. In fact, there is nothing I like more than utilizing data to make … Continue reading The Data-Driven Art Of Digital Marketing
Lucy HardakerMarch 18, 2015 According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and … Continue reading How To Build a First-Rate Team Of Data-Driven Marketers
Jimmy DalyJanuary 21, 2015 “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All … Continue reading 4 Data-Driven SaaS Onboarding Emails You Should Be Sending
