Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022
Tag Archives: DataDriven
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Susie Marino October 5, 2021 When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred … Continue reading Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases
What Every Small Business Needs to Know About Data-Driven Marketing
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
5 Data-Driven Social Media Trends of 2019 [Infographic]
Aleh Barysevich — August 20, 2019 Follow @ab80 — August 20, 2019 Social media and the way people use it is constantly transforming. Being aware of user habits and marketing shifts can help you develop a more effective social media strategy and ensure that you get the best value for your time and ad spending. … Continue reading 5 Data-Driven Social Media Trends of 2019 [Infographic]
Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine
Dana Kachan — May 30, 2019 Follow @DanaKachan — May 30, 2019 Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with … Continue reading Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
Here are 6 ways to build a customer-centric and data-driven culture
Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019 As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture
5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads
Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads