Tag Archives: DataDriven

SponsorPulse expands data-driven sponsorships for brands

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2.  Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support Puneet Mehta / 14 Jul 2022   Nearly half (48%) of people would rather go to the dentist than call customer service. Yikes. But, should this really be that surprising? Here are data-driven contact centers for proactive, predictive, and preventive support in your customer service. It’s … Continue reading Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

By Danica Lo   May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

How to get the best out of creative talent in a data-driven world

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing

Why data-driven decision-making is the foundation of successful CX

How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX