Tag Archives: DataDriven

Data-driven content: The key to connecting with healthcare consumers

Data-Driven Strategy

This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. RJ Licata on March 28, 2024 Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed … Continue reading Data-driven content: The key to connecting with healthcare consumers →

3 low-cost tools for data-driven marketing: Best of the MarTechBot

Data Driven Techniques

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTechBot on March 18, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading 3 low-cost tools for data-driven marketing: Best of the MarTechBot →

SponsorPulse expands data-driven sponsorships for brands

Data Driven Techniques

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands →

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Strategy

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2.  Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies →

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support

Data-Driven Strategy

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support Puneet Mehta / 14 Jul 2022   Nearly half (48%) of people would rather go to the dentist than call customer service. Yikes. But, should this really be that surprising? Here are data-driven contact centers for proactive, predictive, and preventive support in your customer service. It’s … Continue reading Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support →

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Data-Driven Strategy

By Danica Lo   May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU →

How marketers can build a data-driven technology stack

Data Driven Techniques

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack →

How to get the best out of creative talent in a data-driven world

Talent Management

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world →

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