B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. By Vladimir Ceric February 12, 2026 A marketer today isn’t just someone who understands the customer, the product and the market, and can creatively launch campaigns that acquire new customers. To succeed, … Continue reading Marketing owns customer data and the risks that come with it
February 12, 2026 Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details BY Kristin Toussaint If you live near an AI data center, you may already be seeing higher electricity bills. But if that data center is for Anthropic, the AI company now says it will … Continue reading Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
Marketing The Seahawks: Data Behind Fandom Deals by Laurie Sullivan , Staff Writer, February 2, 2026 The estate of Paul Allen, owner of the Seattle Seahawks and Microsoft cofounder, refuted allegations by ESPN that the team would go up for sale the day after Super Bowl LX, where they will face off against the New England Patriots. … Continue reading Marketing The Seahawks: Data Behind Fandom Deals
Amazon discovered a ‘high volume’ of CSAM in its AI training data but isn’t saying where it came from The company’s reports were “inactionable,” according to a child safety organization. Anna Washenko UpdatedFri, January 30, 2026 Reuters / REUTERS The National Center for Missing and Exploited Children said it received more than 1 … Continue reading Amazon discovered a ‘high volume’ of CSAM in its AI training data but isn’t saying where it came from
Amazon Finds Child Sex Abuse Material In AI Training Data by Laurie Sullivan , Staff Writer, January 29, 2026 Amazon reported to the National Center for Missing and Exploited Children (NCMEC) that it detected child sexual abuse material in its AI training data. The NCMEC recently began tracking the number of reports tied to AI … Continue reading Amazon Finds Child Sex Abuse Material In AI Training Data
Verizon says its service is back after a 10-hour outage Verizon customers’ issues appeared to be concentrated in the eastern United States. Ian Carlos Campbell UpdatedThu, January 15, 2026 Smith Collection/Gado via Getty Images Verizon’s network is experiencing technical issues that are impacting calls and wireless data. Verizon customers on X have reported seeing … Continue reading Verizon outage: Voice and data services down for many customers
As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
