Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025 Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite
It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025 They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce
Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025 October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI
November 12, 2025 Data plus connection creates growth
AI won’t work if you can’t feed it data, and it’s going hungry at many organizations. Mike Pastore on November 7, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem … Continue reading Data accessibility continues to stall AI adoption
Sportradar acquires IMG ARENA to boost global sports data expansion efforts Ross Kilvington Suswati Basu Sports technology company Sportradar has completed the acquisition of IMG ARENA. This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. IMG ARENA is a … Continue reading Sportradar acquires IMG ARENA to boost global sports data expansion efforts
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. Constantine von Hoffman on October 15, 2025 Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features … Continue reading Twilio launches data tools to help marketers trust their signals and move faster
StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
M&A in the data ecosystem has some concerned about the future of open-source tools. Mike Pastore on October 14, 2025 xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The … Continue reading Data infrastructure consolidation continues as Fivetran, dbt Labs merge
October 14, 2025 What it’s like living next to one of Meta’s largest data centers Data centers have become the starting blocks in the global race for AI supremacy. Tech giants like Meta, Alphabet, and OpenAI have committed hundreds of billions of dollars collectively to building more of them. States are offering incentives for their … Continue reading Photos: What it’s like living next to Meta’s largest data center
