Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools. By MarTechBot Published on May 11, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How OSI could finally fix ABM’s biggest data problem
Texas AG sues Netflix, claiming the streaming service collects user data without consent By Anna Washenko Updated: May 11, 2026 Sergio Flores/Getty Images Texas Attorney General Ken Paxton has filed a lawsuit against Netflix. Paxton argues that the streaming service collected user data, including from children’s accounts, despite claims otherwise by the company. The suit … Continue reading Texas AG sues Netflix, claiming the streaming service collects user data without consent
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen. By Susan Ferrari Published on May 11, 2026 For years, enterprise content has been treated like a storage problem. Documents were organized, archived, and secured across shared drives, PDFs, presentations, and internal systems. Companies built enormous libraries of … Continue reading You could already have the data AI needs to deliver value
May 10, 2026 You can put a data center at your house—but who really pays? BY Mark Sullivan Nvidia has put its name behind a fledgling effort to put mini-data centers beside people’s homes in boxes that look like HVAC units. It’s a “power” play, considering that the main bottleneck to building out more data center … Continue reading You can put a data center at your house—but who really pays?
May 02, 2026 Stop letting ChatGPT and other AI chatbots train on your data. Here’s why—and how BY Michael Grothaus When you interact with a chatbot, there’s a good chance that everything you say, and every prompt you give, isn’t just used to generate replies to your queries. Nearly every chatbot company on the planet also … Continue reading Stop letting ChatGPT and other AI chatbots train on your data. Here’s why—and how
Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. By Caroline Hodson Published on April 27, 2026 Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, … Continue reading Confident marketing starts with better data
Caesars faces new lawsuit after second alleged data security breach claims Suswati Basu Caesars Entertainment is now facing a proposed federal class action that says the casino and hotel company failed to protect customer information during a second cyber incident, coming after its widely reported 2023 breach. The case was filed in Nevada … Continue reading Caesars faces new lawsuit after second alleged data security breach claims
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
