Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. By Caroline Hodson Published on April 27, 2026 Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, … Continue reading Confident marketing starts with better data
Caesars faces new lawsuit after second alleged data security breach claims Suswati Basu Caesars Entertainment is now facing a proposed federal class action that says the casino and hotel company failed to protect customer information during a second cyber incident, coming after its widely reported 2023 breach. The case was filed in Nevada … Continue reading Caesars faces new lawsuit after second alleged data security breach claims
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. By Kevin Haag Published on April 20, 2026 Most B2B organizations are running on a broken feedback loop. Marketing generates leads based on engagement signals. Demand gen qualifies them against criteria … Continue reading How to unify and orchestrate your B2B data to drive revenue
Advisor urges UK to pause gambling risk checks until pilot data is published Suswati Basu A policy adviser is calling on the UK government to slow down its rollout of financial risk checks for gamblers, arguing ministers are acting before the full results are available. Dr James Noyes, a senior fellow at the … Continue reading Advisor urges UK to pause gambling risk checks until pilot data is published
April 07, 2026 Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage BY María José Gutierrez Chavez Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, … Continue reading Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. By Mike Pastore Published on March 31, 2026 Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in … Continue reading Hightouch streamlines the ad ecosystem with data partnerships
Meta will fund seven new natural gas plants to power its biggest data center yet It follows the company’s (non-binding) pledge to protect local communities from rising power costs. By Will Shanklin March 27, 2026 Meta We may receive a commission on purchases made from links. Meta will essentially foot the power bill for the … Continue reading Meta will fund seven new natural gas plants to power its biggest data center yet
Google Gemini now lets you import your chats and data from other AI apps Anthropic offers similar tools. By Anna Washenko March 26, 2026 Google Google is adding a pair of new features to Gemini aimed at making it easier to switch to the AI chatbot. Personal history and past context are big components to … Continue reading Google Gemini now lets you import your chats and data from other AI apps
