Unreliable customer data threatens your personalization and ROI. At the MarTech Conference we discussed how to navigate data decay and build a high-trust measurement framework. By MarTechBot Published on September 8, 2026 Marketing leaders have never managed more customer information than they do today. Yet having access to millions of records doesn’t guarantee … Continue reading The data trust crisis: Why your customer data is getting worse
FlightAware sues Kalshi over flight cancellation betting data trademark use Suswati Basu FlightAware is suing prediction-market operator Kalshi, accusing the company of using its flight-tracking information and trademarks without permission to run and settle wagers on airline cancellations. Filed in federal court in New York, the case names Kalshi Inc., KalshiEX LLC, Kalshi … Continue reading FlightAware sues Kalshi over flight cancellation betting data trademark use
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on. By Constantine von Hoffman Published on August 12, 2026 The availability of more granular, real-time data means marketers can see performance change almost constantly. But more signals also mean more noise, and … Continue reading When marketers should ignore the data
Zillow Takes Data Off-Site To Pinterest by Laurie Sullivan , Staff Writer, August 12, 2026 Real-estate database Zillow will take its high-intent home-shopper data off-site through a new partnership, marking the first time its predictive data has extended beyond its own platforms. The shift to partner with Pinterest advertisers moves Zillow’s ad business, Zillow Elevate, from … Continue reading Zillow Takes Its Data Off-Site To Pinterest
Navigating signal loss without losing momentum is a hurdle for every marketing leader. At the MarTech Conference we talked about building control with the data you already own. By MarTechBot Published on September 4, 2026 For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device … Continue reading Marketing without signals: How to perform when the data disappears
Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase. By Constantine von Hoffman Published on August 7, 2026 Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech … Continue reading 6 steps to protect your data from being stolen by vendors
Framework customer information was accessed as part of a data breach The company says payment details weren’t exposed. By Ian Carlos Campbell Aug. 7, 2026 Daniel Cooper for Engadget Framework, maker of deliberately repairable and upgradeable computers, has notified all of its customers that their data was exposed in a breach. According to an … Continue reading Framework customer information was accessed as part of a data breach
Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products. By Constantine von Hoffman Published on August 5, 2026 New research says software vendors are routinely collecting far more customer data than is needed and using it to build commercial products. The findings come from Clark Barron, … Continue reading Is your intent data being sold to your competitors?
Claude Leaks Odd, Private Data Into Google Search – Again by Laurie Sullivan , Staff Writer, July 28, 2026 Claude AI leaked everything from personal and financial information to highly sensitive corporate documents, medical reports, cryptocurrency wallet keys, and bizarre personal prompts into Google Search results before the company plugged the hole. A Reddit user reported that typing … Continue reading Claude Leaks Odd, Private Data Into Google Search – Again
Meta has pulled out of a renewable energy initiative as it relies more on natural gas for data centers The company has comitted to 10 natural gas plants since last year. By Karissa Bell July 24, 2026 Tada Images/Shutterstock A decade ago, Meta joined RE100, a major renewable energy initiative aimed at helping large … Continue reading Meta has pulled out of a renewable energy initiative as it relies more on natural gas for data centers
