Tag Archives: Data’

FTC Urged To Crack Down On ‘Location Data’ Industry

FTC Urged To Crack Down On ‘Location Data’ Industry by Wendy Davis  @wendyndavis, April 12, 2022 Companies that participate in the collection and sale of location data often deceive consumers by using confusing language to describe their practices, burying disclosures in lengthy privacy policies, or representing that location information is “anonymous,” advocates say in a … Continue reading FTC Urged To Crack Down On ‘Location Data’ Industry

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’ by Michael McLaren , Op-Ed Contributor, August 27, 2020 We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding. The pandemic hasn’t undermined the importance … Continue reading Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’